All Work, No Play. FRANK’$ motto from day one has seen this Toronto born hustler acquiring titles in the rap game like they are championship rings. The multi-talented rapper/producer/label owner, keeps everything in house sharpening every sword in his arsenal to prepare his one-man army. If it would be his choice he would share out the responsibilities, but his high standard for work ethic and efficiency has FRANK absorbing his tasks and pushing the boundaries.
The music is always the base for FRANK’$ platform. The vocals are hypnotic and calm over variations of intense trap beats, but the result is always a direct connection with FRANK. His content ranges from the block struggles, family vs. ambitions and exceeding the weak expectations most artists have in their visions. Not to be classified as your typical rapper from the streets, FRANK emits the pain through his delivery that is comfortably coping with the stress, but the progression will ultimately get him through the systematic level of bullshit that he has to deal with daily.
Coming off the release of the Kush & Beats and AWNP series, FRANK$ WORLD is the LP that addresses what the people have been anticipating. "Don’t Wanna See Me Win" is the Pilsbury Beats produced single that shouts clearly that FRANK is going at this release like Liam Neeson in a Taken film. 360 degrees of FRANK is on this album, from the grind ‘til you get it moments, up until the celebration. Even then, you can lose everything. All of this is nothing new in FRANK’$ WORLD.